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Privacy policy

Last updated: August 18, 2025

This Privacy Policy describes how Digital Services Australia II Pty Ltd, trading as Vitable Vitamins (“Vitable”, “we”, “us” or “our”), collects, uses, and discloses your personal information when you visit our website (www.vitable.com.au, shop.vitable.com.au, and related domains), use our mobile application, or otherwise interact with us (collectively, the “Services”).

We respect your privacy and are committed to protecting your personal information and health information in compliance with the Privacy Act 1988 (Cth), the Australian Privacy Principles, and, where relevant, the Health Records and Information Privacy Act 2002 (NSW).

By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Services.

1. What Information We Collect

We may collect and hold the following types of information:

Personal Information

  • Contact details (name, address, phone number, email).
  • Order and payment information (billing address, shipping address, payment confirmation, email, phone number).
  • Account details (username, password, account preferences).
  • Shopping and loyalty information (items viewed or purchased, cart activity, loyalty points, reviews, referrals, or gift cards).
  • Customer support information (communications with us).

Health Information

Information you provide in our quiz or otherwise, such as short- and long-term health goals, diet, lifestyle, wellness views, medical conditions, medications, and supplements you take.

Health information is considered “sensitive information” under Australian law and is subject to stricter protections.

Usage Data
We may automatically collect information such as your IP address, browser type, device identifiers, referring pages, time spent on the Services, and other analytics data using cookies and similar technologies.

2. How We Collect Information

We collect information:

  • Directly from you when you use our Services, complete a quiz, place an order, or communicate with us.
  • Automatically when you interact with our Website or Mobile App (e.g. via cookies, tracking pixels, and analytics tools).
  • From third parties such as payment providers, fulfilment partners, and IT service providers.

3. How We Use Information

We use your personal and health information for purposes including:

  • Providing products and Services, processing payments, shipping orders, and managing your account.
  • Personalising your vitamin recommendations and subscription.
  • Communicating with you about your orders, account, offers, and updates.
  • Marketing and promotions (with the ability to opt out at any time).
  • Research, analytics, product development, and service improvement.
  • Compliance with legal obligations, fraud prevention, and security.

We will not use or disclose your health information for any secondary purpose unless required or permitted by law, or you have consented.

4. How We Hold and Protect Information

Personal and health information is stored securely and protected against unauthorised access, use, modification, or disclosure.

We retain health information and personal information for as long as necessary to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Where specific health record retention requirements apply under Australian law, we comply with those minimum retention periods.

Information about requesting deletion of your Vitable account and associated personal information is set out in section 8 below.

5. Disclosure of Information

We may disclose information to:

  • Service providers and contractors who help us deliver Services (e.g. fulfilment, IT, customer service, marketing, analytics).
  • Business or commercial partners where relevant.
  • Professional advisors (lawyers, auditors).
  • Government authorities where required by law.
  • In the event of a sale, merger, or corporate restructure.

We may disclose personal information overseas, including to service providers located in Germany and other jurisdictions where our partners operate.

6. Cookies

We use cookies and similar technologies to enhance user experience, perform analytics, and deliver targeted marketing. You can control cookie settings through your browser, but disabling them may affect site functionality.

7. Access and Correction

You may request access to, or correction of, your personal or health information by contacting us at hello@vitable.com.au. We will respond within a reasonable period (typically 30 days). We may charge a reasonable fee for providing copies.

8. Account and Data Deletion

You may request deletion of your Vitable account and the personal information associated with it by emailing hello@vitable.com.au with the subject line “Account and data deletion request”. Please provide the email address associated with your Vitable account. We may ask for additional information reasonably necessary to verify your identity and protect your account.

Once your request has been verified, we will delete your Vitable account and the personal information associated with it, including your account profile. We may retain limited information where required or authorised by law, or where reasonably necessary for purposes such as tax and accounting obligations, fraud prevention, security, dispute resolution, or enforcing our legal rights. Any information retained will be limited to what is necessary for those purposes and retained only for the applicable period. We may also retain information that has been irreversibly de-identified so that it can no longer reasonably identify you.

We will process deletion requests within 30 days, and will confirm when the request has been completed. Deletion will not affect orders already processed.

9. Complaints

If you believe we have breached the Privacy Act 1988 (Cth), please contact us at hello@vitable.com.au. We will respond promptly.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will apply from the date we post the updated policy on our website. Please check back periodically to stay informed.

11. Contact Us

For privacy questions or requests, please contact:

Email: hello@vitable.com.au